Finding and Being Found

This section discusses how people find us online, and how we know about them. We will explore the topic of Search Engine Optimization (SEO) and we'll discuss best practices for creating content that will be well-indexed and well-served by search engines.

We will also discuss Web Analytics, the analysis and processing of data about who actually visited a website. This information is incredibly valuable for any web-based business, and there are many robust, cheap analytics tools available. Properly setting up analytics tools is a critical skill for any web developer.